Apple Inc’s (NASDAQ: AAPL) iPhone accessory AirTag launch on Tuesday drew some sharp bashing from lost-item-finder rival and critic Tile, according to TechCrunch.

What Happened: The California-based startup is scheduled to testify on Wednesday’s Senate App Store antitrust hearing. It plans to ask Congress to look closely at Apple’s business practices and specifically its foray into the lost item tracking category. 

Tile allows customers with its Bluetooth-powered keychain dongles to find their lost items. It also lets users help locate someone else’s Tile, in case that lost item was out of Bluetooth range of its owner.  

Apple is reproducing these capabilities with AirTag while also leveraging its first-party “Find My” app’s …

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