As we know, US states are legalizing cannabis for adult use at a steady pace. In every new legal market, there are consumers who have never experienced cannabis consumption. Beverages could represent a familiar and easy delivery system for new users.
Last April in Denver, Jake Bullock, CEO and founder of Cann, a cannabis-infused beverage company, said “beverage is one of the fastest-growing sectors within the cannabis industry,” reported New Food on Tuesday.
“We’re trying to create something new, we’re trying to create something unrestricted that hasn’t been done before. If you follow down the path of cost or commercialization, you’re more likely to create something that has been done before,” Bullock said. “The firm’s goal is not to attract cannabis smokers from their joints, but rather alcohol drinkers from their beers.”
A Growing Movement
In places …