New York, Oct. 19, 2022 (GLOBE NEWSWIRE) — Kenneth Research has published a detailed market report on ‘Global Digital Out of Home Market‘ for the forecast period, i.e. 2023 – 2033 which includes the following factors: 

Market growth over the forecast period 
Detailed regional synopsis 
Market segmentation 
Growth drivers 
Challenges 
Key market players and their detailed profiling 

Market Scope of Global Digital Out-of-Home Market: 

Market Size Value in 2022 (Base Year) 
~ USD 21 Billion 

Market Forecast Value in 2033 
~ USD 59 Billion 

Growth Rate (CAGR) of Digital Out of Home Market (Global) 
~12%

Forecast Period of Digital Out of Home Market (Global) 
2023 – 2033 

Global Digital Out-of-Home Market Size:

The global digital out-of-home market is estimated to grow at a CAGR of ~12% over the forecast period, i.e., 2023-2033. The growth of the market can be attributed to growing demand for digital signage. By 2022, more and more businesses are expected to have adopted digital signage, with more than 59% of those who do not currently have it planning to do so in the next two years. The capabilities of digital signage are changing from a passive system that delivers content to a more sophisticated system that connects, interacts, and draws content from various sources in real-time as it has a greater impact on our lives and offers chances for the corporate world. Hence their demand is expected to grow in near future.

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Digital out-of-home or DOOH also merges traditional outdoor advertisement with digital elements in order to make it look more interactive, and hence expected to drive more customers. An approximate 20% increase in advertising spending is anticipated for digital out-of-home media. In addition, about 40% of US OOH advertising revenue is anticipated to come from DOOH.

Global Digital Out-of-Home Market: Key Takeaways

North America to hold the largest market share
Billboards segment to propel the highest market revenue
Asia Pacific to have a significant growth

Increasing Use of Internet of Things (IoT) to Boost the Market Growth
There has been growing use of internet of things (IoT) all across the world. It is estimated that, around the world, there are well over 6 Billion connected IoT devices. And it is expected that …

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